Facebook ads were an essential component in the success of this Plastic Surgery client’s advertising campaign. A total of $60,000 was allocated for the campaign, which generated an impressive return on investment of north of 2 million dollars. The key to this campaign’s success was the strategic use of Facebook’s targeting capabilities, which allowed the ads to reach the right audience at the right time.

The campaign was designed to generate leads for the plastic surgery clinic, and it was successful in doing so with an average cost per lead of $7. This resulted in a total of 7,985 leads being generated, demonstrating the cost-effectiveness of the campaign.

The targeting strategy was built around the clinic’s ideal customer profile, which included demographics such as age, gender, location, and interests. This allowed the ads to be shown to individuals who were more likely to be interested in the services offered by the clinic. Additionally, the campaign was optimized for lead generation, with the ads being designed to drive people to a landing page where they could request more information or schedule a consultation.